Brand Camps - No mosquitos, sleeping bags or tents!  In today’s socially driven world, if a brand isn’t part of the larger conversation, it makes people wonder—What do they stand for? Great brands, challenge people’s thinking. They move beyond the boundaries of what’s expected and deliver true inspiration.  In these one to two day hands-on workshops, you’ll learn the fundamentals of how to help your brand find an authentic voice and showcase it to the world. We will cover:

• Presentation - What great brands do and how they do it.  Inspiration for thought.

• A walk through of a brand positioning outline - Brand promise, defining a true mission statement, tone, elevator pitch and brand pillars.

• Hands on exercise - Who do you want to be? Who do you think you are? We will break into groups.  Your team will work collaboratively in an exercise brainstorm to define a clear way to talk about your brand and collaboratively develop your brand positioning statement with completion of the brand rubric. A leader from each team will be asked to present the outcome and what your brand stands for.